Business Owners, Tips

How to Capture Stunning Home Transformations

If you plan on making a career out of renovating homes, learning how to capture your home improvements is crucial to bringing in a continuous flow of new clientele. However, for those who are just getting into home renovating, figuring out where to get started may be preventing you from moving forward more successfully. If providing prospective clients with a more comprehensive overview of your services and going the extra mile is a priority for you, here are some tips on how to capture stunning home transformations that’ll boost your business efforts.

Invest in the right equipment.

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Like any business, your home renovation success is dependent upon your marketing efforts. However, it can be difficult to advertise your best places without the right equipment to help you get clear pictures and videos that capture the beauty of the property in its previous state as well as the final result. One of the best ways to get started, especially if you’re a business that may not have the money to purchase your own camera equipment, is to do a quick Google search for “camera lens rental near me” to get access to rental equipment instead.

Choosing rental camera gear or video gear over purchasing your own gives you the support you need over a pre-determined rental period and provides you with an affordable price on big brands like Nikon you would not get when purchasing camera bodies, lenses, and other digital camera equipment and accessories. The rental process also ensures that you’re able to request camera gear delivery to pickup locations near you, making it a hassle-free process to get started. If you’re ready to capture your rental houses or houses for sale, renting camera lenses and other equipment is a great place to begin.

Capture the before and after of every area of the property.

Clients need to be able to see your process long before they enlist your help for the first time. Besides being able to tell them about your years of experience, design awards, and past clients, you need to be able to guide them along every step of the way by showing your past projects. This means taking pictures of the home in its original condition by either hiring photographers or on your own, documenting all of the changes you made over the designated time frame, and capturing the amazing job you provided at the end of the process.

For example, let’s imagine that you’re working on a home in Southwest Florida with a back yard that was previously barren and in need of help. To renovate this area, you were able to enlist the help of pool builders in Bradenton, FL to provide the homeowners with their dream pool at a great price. In order to show your clients the impact of the renovation, you’ll want to showcase what the backyard looked like previously (whether there was no pool or an old pool in its place), the pool design process and quality workmanship of the custom pool builders, and how the new pool and any other changes like new outdoor kitchens or water features (like waterfalls) have transformed the outdoor area.

Not only does this provide potential clients with a clear idea of what they can expect when they work with you, but it also helps you develop important business relationships with nearby builders and contractors that can be mutually beneficial for the two of you!

Record and explain the entire process when renovating a new home.

If you want to prove that you offer the best service in your area, you need to be able to educate your clients on what you’re doing. Make sure to record the entire process as you work through your renovation, explaining to your clients what changes you’re making, how you’re making them, and how it results in the final product that they see when you reach the end of your project. This type of transparency will not only prove to them that you can do a great job but that you have what it takes to provide them with the excellent, reliable services that they’re looking for.

In order to thrive as a home renovator, you need to be able to showcase your work effectively. Use the guide above to learn how you can capture stunning home transformations and bring in more clients!

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